Marketing Coordinator (Target 2024)

Marketing & Sales Coordinator Italy and Spain Responsibilities Is responsible for fully contributing to the achievement of the organization’s objectives by making optimal use of his/her talents, skills, experience, knowledge and acting in accordance with the Munters core values. On a daily basis, represents AirTech EMEA Marketing in the Italian and Spanish Business Units, actively driving the agreed marketing activities for Italy and Spain. Is a part of and works closely with EMEA’s marketing team, driving the agreed regional marketing campaigns in Italy and Spain. On a daily basis, drives the marketing activities according to plan for Italy and Spain, including activation of web and social media marketing, management of digital campaigns, e-mailings and marketing automation campaigns in the region, based on corporate guidelines. Continuously follows-up on leads generated, as agreed with the local sales teams. Takes a responsibility for localization of marketing content, including proof-reading of translations and development of local marketing material when needed. Takes an active part in event and exhibition projects – anything from planning to execution and follow-up, to ensure Munters’ presence is in line with our brand values and supports our sales in an optimal way. Works closely with the local sales team to ensure they have appropriate sales material and that prospects and leads are managed in Salesforce according to AT EMEA’s guidelines. Is responsible for keeping a good network and collaboration with internal stakeholders, with the ability to partner effectively with the global and regional marketing team, the corporate web team, the BU teams, and across business and corporate functions. Job Role

• Is part of the EMEA regional marketing team and takes active part in projects run by regional marketing to ensure the Italian and Spanish activities are aligned with the rest of EMEA. Takes initiatives for local sales-supporting campaigns, in line with the BU’s sales strategy.
• Take an active part and develop expertise in EMEA’s lead management process, using Salesforce and related tools. Manage EMEA’s customer e-mailings and marketing automation processes locally, and develop the expertise to become a local champion for these digital platforms and tools.
• Work closely with the local sales and services team to ensure they have the right marketing material to support sales, but also that prospects and leads are managed correctly in Salesforce.
• Local driver of the daily communication across the EMEA region’s digital channels, including localization and publishing of marketing material, updates of the local websites, search engine optimization, and publishing in social media channels. Take an active part in planning and execution of all marketing activities in Italy and Spain, including managing a local publishing calendar.
• Apply a data-oriented mindset and continuously analyze web traffic and digital campaigns inline with EMEA marketing’s and the BU’s expectations, and propose changes of marketing activation when appropriate. Work with the attitude to maximize output of local campaigns.
• Coordinate work with Munters local external marketing agencies regarding campaigns in the region.

This job will be done mostly at home office, but will also require travelling within Italy, Spain, and occasionally other parts of Europe. We expect the job applicant to be fluent in at least one of the languages Italian and Spanish, and have a good knowledge of English. Knowledge of all three languages is meriting.