Growth Marketing Manager

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, weve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the worlds leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. Growth Marketing Manager (m/f/x)

At HelloFresh we love food and our mission is to change the way people eat forever. That change comes conveniently packaged in a box - a HelloFresh Box filled with the best fresh ingredients. With our meal boxes with easy to cook recipes and fresh ingredients we are driving change in the quickly evolving food industry.

HelloFresh Italia is part of a large group founded in Berlin in 2011: we are the worlds leading meal kit provider delivering in 18 countries across 4 continents with a revenue of €7.6 billions in 2023. We entered the Italian market in October 2021 with an innovative data-driven supply chain and a significant sustainability focus. Mid-term we have great ambitions to grow into a leading food organization in Italy impeccably delivering tailored everyday eating options our customers are excited about.

The role

As Growth Marketing Manager for Italy you will report into our Head of Growth and will be responsible for developing and executing a broad range of initiatives to maximize the value of HelloFresh’s customer base.

This role is an excellent opportunity for someone who is a driven highly analytical person with strong problem solving and communication skills and who is excited to make an impact in one of the fastest-growing global food technology companies in the world launched in 2021 in Italy.

What you’ll do

• Steer the online channels in collaboration with global marketing teams based in Berlin (e.g. Paid Social Display Native and others) ensuring effective pacing conducting budget checks and addressing creative needs
• Develop recommend and execute marketing campaigns across a variety of paid and organic channels – seamlessly delivering best in class execution that maximizes campaign impact while optimizing creative content to enhance performance and engagement across various digital platforms
• Manage 360-degree campaigns from planning and execution to tracking and reporting results continuously optimizing for future iterations
• Monitor budget allocation and channel performance to enable scaling in line with our local growth and profitability goals
• Create briefings and landing pages for campaign launches along with voucher codes and tracking links for performance measurement
• Lead A/B testing initiatives for your channels and actively investigate and identify high potential opportunities to test (new sub-channels channel innovation strategic projects)
• Collaborate closely with Global Marketing stakeholders based in Berlin to leverage experiments and initiatives from other HelloFresh geographies continually optimizing our channel mix spend and tactics
• Develop recommend and execute marketing campaigns across a variety of paid and organic channels – seamlessly delivering best in class execution that maximizes campaign impact
• Work hands-on with tools such as Tableau to complete actionable analyses that drive transformative change within your channels and the wider marketing team.

What you’ll bring

• 3-6 years of experience in Growth Marketing Start-up environment eCommerce or Business Development
• Persistent in your track record of growth through a solid understanding of paid social and all performance marketing metrics (CPM engagement rate CPA CPC & LTV)
• A strong communicator and presenting skills with an eye for creative performance
• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• Comprehensive understanding and use of excel/google sheets functions
• Excellent project management and stakeholder management skills
• Proactive with a process-improvement mindset to help us become more efficient in our activities.
• Curious to not just know what is happening but to understand why it is happening.
• Familiar with the fast-paced demanding and analytical startup environment
• Proven background working with ecommerce and/or subscription business models is a plus
• Fluent English and Italian are mandatory

What we offer

• The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase on the Italian market
• A vibrant international environment with mission-driven colleagues
• Smart-working opportunity for up to 50% of your time
• Benefit from our selection of employee perks
• Significant reduction on your HelloFresh boxes
• Meal vouchers
• Access to FitPrime Smart (online sport platform with more than 1000 videos on demand and 300 live videos of yoga pilates cardio toning and meditation)
• Welfare credit after two years in the company
• High-end tech equipment
• Monthly social events & bi-annual company parties
• Free drinks snacks and fruits in our vibrant and recently renovated office in Milan

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 7 000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individuals race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what its like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com.
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com