Marketing and CRM Planner (Cebu)

Full Onsite | Willing to work on Cebu.

Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
• At least 5 years of experience in revenue marketing, CRM management, or related roles.
• Proven track record in revenue management, customer acquisition, lead generation, and market intelligence using CRM systems.
• Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Zoho) and marketing automation tools.
• Strong analytical skills and experience with data visualization tools (e.g., Tableau, Power BI).
• Exceptional communication and leadership abilities.
• Knowledge of digital marketing channels, SEO/SEM, and content marketing strategies.
• Experience with customer experience mapping and omnichannel marketing is a plus.

I. Revenue Marketing Strategy:

• Design and implement revenue-driven marketing strategies to meet growth objectives.
• Work closely with sales, business development, and product teams to ensure alignment with revenue targets.
• Execute Account-Based Marketing (ABM) campaigns tailored to key customer segments.
• Generate a minimum of 100 qualified leads per month with a 20% conversion rate to sales.

II. CRM Management:

• Manage CRM platforms (e.g., Salesforce, HubSpot) to enhance lead scoring, customer segmentation, and pipeline management.
• Ensure data accuracy, reporting integrity, and actionable insights from CRM analytics.
• Leverage CRM tools to design and manage email marketing, drip campaigns, and automation workflows.

III. Lead Generation and Nurturing:

• Drive inbound and outbound marketing initiatives to generate and nurture qualified leads.
• Design and optimize customer journeys to address pain points and increase conversion rates.
• Collaborate with sales teams to implement lead scoring and qualification processes.

IV. Performance Analysis and Reporting:

• Track and evaluate campaign performance, ROI, and KPIs to identify opportunities for growth.
• Provide insights and recommendations to senior leadership to enhance marketing effectiveness.
• Conduct market analysis to understand trends and competitive positioning.

V. Customer Retention and Loyalty:

• Develop strategies to enhance customer engagement, satisfaction, and retention.
• Utilize CRM tools for loyalty programs, customer surveys, and personalized communication.
• Track Net Promoter Score (NPS) and customer feedback to inform retention strategies.
• Ensure proper lead encoding and tracking in CRM, collaborating with Sales and Business Development to update lead status and sales conversion.

VI. Team Leadership and Collaboration:

• Lead and manage a team of marketing specialists and collaborate with external agencies as needed.
• Promote teamwork between marketing, sales, and customer service teams to deliver a seamless customer experience.

Job Type: Full-time

Pay: Php50,000.00 - Php60,000.00 per month

Ability to commute/relocate:

• Cebu City, Cebu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What CRM platforms and digital marketing tools were you able to utilize?

Education:

• Bachelors (Required)

Experience:

• Marketing & CRM Management: 5 years (Required)
• CRM platforms and digital marketing tools: 2 years (Required)
• Lead generation/client acquisition: 2 years (Required)
• Digital marketing channels and SEO/SEM: 2 years (Required)